Social media has provided businesses an avenue where they can communicate and build relationships with their past and future customers as well as market their brand. But that’s it, social media is all about building relationships and communicating with people. It is through this that your brand is built. So I guess when you don’t know what to do with your social media accounts, always go back to the premise above.
But the problem is, businesses have been pushed and tossed around in several direction when it comes to managing their social media accounts. I guess this is what happens when we fall for the quick fixes that false social media prophets feed us. Opting for automation and quantity over quality is the waterloo of many businesses. What and how can social media benefit businesses? Always think about the welfare of your customers before you define what is social media to you. It’s all about the customers. Therefore, social media is a place where you can connect with your customers. It’s a place where you can, more than anything else, provide value to your customers. It’s a place where you can listen to their problems and concerns and in the process, address these concerns immediately. Put your customers first and they’ll put you on their list first. Leave it to them to spread about your company. How do you provide value?
Provide helpful and well-written articles – For example, if you’re into real estate, write articles that talks about how people can find reliable real estate agents. You may discuss different requirements when buying a house. Articles should be written beautifully as well. Writing good articles is also another way of enticing loyal readers and followers. Stop advertising – the mere fact that they’ve joined your group, liked your fan page and followed you on Twitter means that they already know what your business is about. Bombarding them with ads is simply annoying. This is not what customers want. Customer gravitate toward companies that offer them help with their problems; companies that know what they need before they even know it. Ask question, talk to them – Here’s what I noticed with some company profiles on Twitter and Facebook. They ask questions and when their followers answer, they don’t answer back. Social media sites are supposed to humanize your business. It’s giving you a chance to interact with your customers. Why waste it? Remember, the business is all about the customers.