Video communication is one of the most effective ways to promote your services or products to potential customers. Did you know that 38% of is vocal? That includes the pitch, tone, speed and volume of your voice. By having a company video on your website, your business is instantly more appealing to the consumer as they will become more responsive about what you are able to offer. Online marketing has boomed in recent years, developments in technology have allowed businesses to create an online presence, and target potential customers in a completely different way. When a customer is looking to invest into a product or service, no one reaches for the dusty Yellow Pages any more; they head straight to the internet. By ensuring that your online presence incorporates a website video, you are enticing consumers to purchase. Video marketing is an affordable way to advertise online, and by creating a brief, informative and appealing company video, you are making sure that your business is still relevant in the current market.
Company videos have an advantage of the standard text format as they allow you to get to the point in a shorter amount of time. Instead of your website visitor having to crawl through pages of text to find the small amount of information they were looking for, you can convey the message in just a couple of minutes via a website video. You can use a marketing video to promote your business in general, or to target a new product or service which you have added to your range. People are naturally drawn to videos rather than text, so take advantage of the technology available to you and ensure that your website incorporates a company video. By adding some personality to your product or service, your prospective customers are able to relate to your company and what you’re advertising quicker and easier. However, don’t fall into the trap of not including any text content on your website as this is equally important. A website video should promote your company and inspire potential customers, thus turning website traffic into sales. Small and medium sized businesses do not need to lose out to multinational corporations with the budget for a traditional television advertising campaign. Online marketing is a revolutionary way to promote any business, so ensure that you are missing out on the new way to communicate efficiently. Make your company stand out from the crowd with an online company video. If you are a small or medium sized business looking to expand your online marketing, act today and add a company video to your web page. Facevideo is committed to helping businesses incorporate company videos onto their website and other social media web pages such as Facebook. Contact us today to start turning your website visitors into paying customers.