Opening an online store is one thing, but getting a high number of visitors to buy from your store is another. Getting quality leads to visit your online store is paramount for the growth of your business.
We know how difficult it can be getting enough web traffic to boost profits. In this article, we will provide you with 5 surefire tactics to drive more traffic to your Shopify online store.
- Invest in paid social media advertising campaigns
We have established how important it is to get visitors to your online store, but to do this, you have to actually be visible to your target audience. One sure way to increase your web traffic is by running paid social media ads.
By running paid social media ads, you can easily publicize targeted campaigns and increase the probability of potential customers browsing through your Shopify store and buying your products.
You can run paid advertising campaigns targeting specific target audiences all across the world using popular social media platforms like Facebook, Instagram, Pinterest, and Twitter.
- Use Shopify SEO to increase your store’s ranking
Does your online store pop up among those on the first page when customers search for keyword relevant to your products online? Having your store among the first several engine results pages is a great way to boost your web traffic.
Search Engine Optimization, or SEO, is the process of finetuning your online store to increase its chances of appearing on the first page when people search for specific keywords. To do this, you need to learn the principles of SEO and use it for website structure and content to increase your traffic organically.
- Influencer marketing
Influencer marketing is the process of fostering and maintaining relationships with internet influencers so they put your online products in front of their audience. This form of marketing allows you to tap into the creativity, connections, and trust that they have built with their fans.
Using bloggers and having well-known celebrities as brand ambassadors are examples of influencer marketing strategies. A recent survey shows that over 92% of customers will patronize store products after receiving word-of-mouth recommendations. It also pays to find influencers that your customers trust.
- Contests and prizes
Carrying out contests with prizes attached is a guaranteed way of boosting web traffic to your store in the short term. Holding viral contests, sweepstakes and giving prizes in exchange for visitor’s participation is sure to drive more active traffic to your store, and some of this traffic is likely to increase your sales.
You can also use other marketing techniques like exit-intent pop-ups and coupon codes to maximize the chances of visitors buying your products.
- Content marketing
You can attract more customers to your store by writing great content that keeps visitors engaged, interested and informed about your niche. Videos, podcasts, and e-books are some of the ways you can steadily get more web traffic to your online store.
Don’t limit your content to material that has to with your products. You should also include posts that visitors would find informative and that will entice them to visit your online store regularly.