Guest blogging has been quite in action from some time but suddenly after Matt Cutt’s statement, ‘unable to gain links in 2014 through insignificant guest blogging’ has created an uproar in the SEO world. It was a bizarre but the point he made was simple and straightforward. If you are performing guest blogging just for the sake of building links and boosting SEO, it needs to stop. Google has also heavily condemned it, seeing the frivolous use of guest blogging in building links. It’ll soon be circulated in the SEO world through its recent Google algorithm updates like Penguin and Panda.
Many websites use keyword stuffing with low quality and numerous key building techniques that eventually alter SEO rankings. Certain low quality guest blogging was also donefor link building that was replaced by directory based or forum based link building, taking the website nowhere. So, the question arises: How the marketers incorporate link building along with guest blogging?? The marketers need to re-define the strategy to intent to some quality output. They need to look into the source to have a deliberate, thoughtful and subjective content to target the platform for guest blogging. The content should hold value as well as credibility to benefit the marketing strategies.With the generation of new marketers, building new strategies, thoughtful and subjective guest blogs are more preferred. Guest blogging became popular for different reasons but since it’s over used, it has lost its essence. Therefore, to revive its essence, one needs to focus on the quality and source of guest blogging. If the content is relevant and makes perfect sense, then it is favorable to bring the expected outcomes. Such valuable content not only help build useful links but also brings in potential customers, boosting pertinent visitors on the website.
The sole way to accomplish this task is to determine the content caliber. . It’s almost like separating wheat from the chaff. Accepting guest bloggers that make sense and catering them the blog platform is among the most tedious tasks. If there are people who are continuously stalking you for guest blogging are less likely to be worth as they are only looking for the platform to build their keyword rich links.