Why should you target for digital marketing rather than traditional advertising techniques? The answer will be very simple, Digital marketing offers better results than all other traditional marketing methods and allows you to maintain good customer relationship in an environment they feel comfortable in. Digital marketing combines with both online and offline advertising techniques that include Television (TV), Newspaper, radio, social media, mobile technology etc. Today, technology has a huge impact on people. This is also applicable for both advertising and marketing.
Research shows that the traditional advertising is increasingly ignored, because a large number of people do not believe advertising and do not trust what companies speak about themselves. In comparison to this, Facebook have over 400 million unique visitors and Twitter is having more than 105 million users. Three quarters of adult internet users are using social media and time spent on internet is about two-thirds from 2009. Many online users who may reject traditional advertising will become a fan for the brands on a social network. Today, enormous growth in new technology impacts traditional real estate marketing in many ways. While there is a heavy target on local Newspaper or Television advertising to show off properties, this type of publication is decreasingly viewed by young professionals. Usually, traditional advertising that targets only on TV, Radio, Newspaper and email sends your detailed information to a large number of audiences as possible. This is done in the belief that somebody will receive your information at the exact moment they are planning to make a purchase. But, all your competitors are following the same strategy, your only option is to speak louder than they are. Digital marketing is not having any of these problems, as it allows you to contact your potential clients in their comfortable environment. With this digital marketing technique, you seem to build a good relationship with clients before they consider buying. Since social networks have reached most real estate buyers than search engines like Google, Bing and Yahoo, it allows real estate agents to know their new clients. As a result, it can be an attractive option to advertise more. But, this can be disappointing to users and it is likely to be viewed negatively. Hence to avoid this, better try to allow customers to share contents including reviews and responses. Also, use different social channels as this will enable you to target different groups. Make your social media presence an effective one by showing human faces behind your executive team and board of directors as it increases the reliability and credibility of your business.